Meet Curao

Where Storytelling Meets Strategy

Curao Marketing was born from a passion for content, creativity, and transformation.

Founded by Ivelisse Arroyo in 2016, the agency began as a content and social media service and evolved into a strategic partner for marketing, operations, and business alignment.

Ivelisse’s journey began in 2012 when she became a founding partner of a content marketing startup. Immersed in storytelling, she led the development of healthcare-focused scripts, produced and filmed campaigns, and taught herself to edit using Apple’s Final Cut Pro X.

With a background in Literature and Humanities, digital content creation quickly became her natural playground.

Her early work—developed alongside her co-founders—included collaborations with Puerto Rico's major news outlet, El Nuevo Día’s digital platform, Bumbia, and theatrical documentaries with the University of Puerto Rico.

These projects aired on Liberty Puerto Rico’s cable network, including a standout documentary she independently produced and directed on Don Quixote, which contributed to a sold-out theater run across the island.

She also collaborated with leading healthcare organizations like VOCES and the Pavia Hospital Network, producing content that amplified vital public health voices, including a physician involved in the development of the globally distributed HPV vaccine.

Curao’s first client, Criolite®, became the blueprint for the agency’s full-service model. What started as a content and social media engagement evolved into a multi-year brand transformation.

Since 2018, Ivelisse has served as Criolite’s Fractional Director of Marketing, helping scale the brand to national recognition. Alongside communications strategist Julio V. Núñez, she led the development of a strategy that positioned founder Chef Rosa M. García Flores as a trusted voice in health-conscious food, turning Criolite into a household name in Puerto Rico.

Today, Curao Marketing empowers businesses to connect marketing with business and operational functions to drive scalable, measurable growth. From building internal systems and brand architecture to technology integration and strategic partnerships, Curao delivers more than creative campaigns, we build marketing infrastructure that performs.

We don’t just create content. We create alignment.
We don’t just build brands. We build business marketing ecosystems.

Whether you’re a founder, a CMO, or leading a growing team, Curao is here to guide your marketing from fragmented to fully integrated—with purpose, precision, and heart.