Executive GTM Advisor | Creator of the Curao Compass™️

Business and marketing operations leader with over a decade of experience driving growth through strategic marketing, operational alignment, and campaign execution.

I serve as a fractional marketing professional specializing in the healthcare and food manufacturing industries, as well as a business consultant overseeing product and service launches. By leveraging both traditional and digital strategies, I deliver measurable impact.

I’m currently seeking fractional roles or growth opportunities within organizations where I can bring my entrepreneurial mindset, proven expertise, and operational discipline to scale results.

In my most recent role, I built a marketing department from the ground up within the healthcare insurance industry—hiring, coaching, and mentoring a high-performing Marketing Operations team. I led projects under the Agile Project Management framework and managed the full marketing and content lifecycle.

My passion for marketing and growth has fueled entrepreneurial successes, including leading a 4X revenue increase in the food manufacturing sector in under two years.

Where Storytelling Meets Strategy

Curao Marketing was born from a passion for content, creativity, and transformation.

Founded by Ivelisse Arroyo in 2016, the agency began as a content and social media service and evolved into a strategic partner for marketing, operations, and business alignment.

Ivelisse’s journey started in 2012 as a founding partner of a content marketing startup, where she immersed herself in storytelling—developing healthcare-focused scripts, producing and filming campaigns, and teaching herself editing with Apple’s Final Cut Pro X.

With a background in Literature and Humanities, digital content creation quickly became her natural playground. Her early collaborations included projects with Puerto Rico’s major news outlet, El Nuevo Día, on its digital platform Bumbia, as well as theatrical documentaries with the University of Puerto Rico. These aired on Liberty Puerto Rico’s cable network, including a standout documentary on Don Quixote that she independently produced and directed, which contributed to a sold-out theater run across the island.

She also partnered with leading healthcare organizations such as VOCES and the Pavia Hospital Network, producing content that amplified vital public health voices—including a physician involved in the development of the globally distributed HPV vaccine.

Curao in Action

Curao’s first client, Criolite®, became the blueprint for its full-service model. What began as a content and social media engagement grew into a multi-year brand transformation. Since 2018, Ivelisse has served as Criolite’s Fractional Director of Marketing, scaling the brand to national recognition. Alongside communications strategist Julio V. Núñez, she developed a strategy that positioned founder Chef Rosa M. García Flores as a trusted voice in health-conscious food, turning Criolite into a household name in Puerto Rico.

Today, Curao Marketing empowers businesses to connect marketing with business and operational functions to drive scalable, measurable growth. From building internal systems and brand architecture to technology integration and strategic partnerships, Curao delivers more than creative campaigns—we build marketing infrastructure that performs.

We don’t just create content. We create alignment.
We don’t just build brands. We build business marketing ecosystems.

Whether you’re a founder, a CMO, or leading a growing team, Curao helps guide your marketing from fragmented to fully integrated—with purpose, precision, and heart.