From Chaotic Coordination to Streamlined Execution: How Curao Marketing Streamlined Disjointed Marketing into a High-Performance Engine in Just 6 Months

Puerto Rico Manufacturing Extension (PRiMEX) is a private, non-profit organization that has served the island’s manufacturers since 1996.

As part of the NIST Manufacturing Extension Partnership (MEP) network, PRiMEX collaborates with the Puerto Rico Industrial Development Company and federal partners to bridge the productivity gap for small and medium-sized manufacturers.

Their mission is clear: help Puerto Rico companies adopt new technologies, implement best business practices, and achieve competitive growth through programs in operational excellence, business development, innovation, training, and supply chain management.

In fiscal 2024 alone, PRiMEX measured nearly $10 million in cost savings, secured over $55 million in new and retained sales, and supported more than 3,800 manufacturing jobs, demonstrating a proven impact in driving industrial competitiveness (NIST).

 

At A Glance

Problem

Misalignment between marketing processes and operational goals, underutilization of technology, and lack of a consistent annual marketing plan.

Solution

A scalable marketing structure with defined SOPs, technology to centralize workflow, communication, and automation.

Impact

Increased reach, improved execution of marketing efforts, and a solid foundation for sustainable growth.


Puerto Rico Manufacturing Extension

Background

The Puerto Rico Manufacturing Extension (PRiMEX) plays a crucial role in supporting manufacturers across Puerto Rico by partnering with government economic development agencies.

They deliver training, consulting, project management, engineering, supply chain support, educational events, and a wide range of services, both virtual and in-person. However, their lean marketing team was struggling to keep up with a growing slate of responsibilities.

With no standard operating procedures (SOPs) or centralized tools, the team operated in constant reactive mode, often juggling last-minute event prep and overlapping projects.

 

 

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Challenges

Process & Workflow Inefficiencies

  • Inconsistent workflows and undocumented processes.

  • Knowledge silos and limited cross-functional communication.

Technology & Tools Limitations

  • No centralized system for marketing operations.

  • Underutilized and scattered project management and automation tools.

 

Capacity & Execution Pressure

  • Persistent time pressure from overlapping event deadlines.

  • Reactive team dynamics restricting strategic and proactive planning.

Solutions Implemented

Primex

Curao's Interventions

Phase 1: Groundwork and SOPs (First 2 Months)

  • Designed and implemented SOPs for event planning, content creation, and lead workflows.

  • Coached the team in time-blocking, sprint planning, and improved communication standards.

  • Developed a unified marketing calendar, optimizing capacity for additional events and outreach.

Phase 2: Tech Implementation and Performance Scaling (Months 3–6)

  • Deployed a project management platform for streamlined team coordination.

  • Rolled out an email marketing system to enhance lead generation and nurture future sales opportunities.

Results Achieved

  0  %

increase in marketing team productivity

Measured by campaign output and turnaround speed

  0  %

reduction in project management coordination delays

Thanks to standardized processes and centralized task tracking

 

  0 x

increase in advance planning time

For events and campaigns, reducing last-minute stress and improving quality

What's Next

  • Leverage the email marketing system to boost lead quality and conversion rates.
  • Develop a comprehensive email marketing SOP for repeatable, scalable outreach.
  • Build a unified reporting dashboard to consolidate digital performance metrics for leadership insights.

Conclusion

Curao Marketing’s MOMO framework delivered more than tools, it built operational clarity, disciplined workflows, and scalable infrastructure. With these systems in place, PRiMEX is positioned to expand its outreach, amplify its impact, and further impact Puerto Rico’s manufacturing ecosystem;  efficiently and strategically.

What PRiMEx Say

"Before Curao, we were always running to operate our events. Now, our team runs with clarity, purpose, and confidence. We’re finally ahead in our projects, making it easier to plan, stay on top of trends, and improve our lead quality."

- Eng. Ramón Vega-Alejandro, CEO
Puerto Rico Manufacturing Extension

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